SOUL is an app designed to redefine how we look at social media. We believe—even in a world focused on the “selfie”— people want to make a difference and influence community in an uplifting way. Our goal: to provide a tool that allows people to generate a culture of positivity in personal and meaningful ways. Focusing on others by posting gratitudes and shout-outs allows everyone to uphold the beauty, goodness, and kindness in the world. As we continually give of ourselves, we will find more happiness, fulfillment, and purpose in knowing we are contributing to others and humanity.